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Marketing Strategies That Work

Cool Marketing Tips You Can Use

Advertising versus public relations

Advertising versus public relations

In a nutshell the difference is…cost. Marketing is the umbrella that covers both advertising and public relations activities, but the two differ in important ways. Getting your message out to a large audience requires targeted messages. With advertising, you can...

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What can a marketing plan do for you?

What can a marketing plan do for you?

Many businesses operate with a "seat-of-the-pants" marketing plan. A good marketing plan will work as a guide to ensure all your marketing channels are operating to their fullest capacity. A marketing plan sets up measurable results agains which a business can...

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