Hannah/Gold Communications

When tasked with pulling together a "Social Media" presentation for a recent group, I decided to draw on the expertise of many to benefit the few. I asked a group of 23,000 social media managers, “If you had to choose one thing you WISH you’d known when you started...

That moment when you wake up to a Facebook comment on a job post you've recently released for a client to find this: (sic) "BEWARE! This looks like one of thos  human traficking  ads. Don't let your sister's apply." Well geez! I posted a legitimate job...

According to the National Golf Foundation, about 25% of golfers are women. Which, by default leaves 75% of golfers as men. As long as there has been golf, there have been “country club deals.” Deals or negotiations were made during a friendly (or not so friendly in...

Let's start with Facebook. FB is the industry leader in SM when it comes to a complete marketing package. They also hold the world's most ACTIVE users (Google claims more, but many are inactive). Facebook fans are loyal and those who browse spend an average of 40...

Channels! Audiences! Messages! Oh My! Are you ready to get the most out of your social media mix? Small business owners know they need to be part of the social media world, but which networks? And how often? And what to post? Should you be on Snapchat? Facebook?...

Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may be time to tickle the waters! So what’s the first thing you need to think about before starting a social media campaign? For me, it’s my audience! Who...