
What Channels Do You Need to Reach Your Target Audience?
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right
Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply
Rant Warning! (this was originally published on Jan.18, 2019…I haven’t changed). If you know me, you know I’m a little “germ aware.” It’s not a
That moment when you wake up to a Facebook comment on a job post you’ve recently released for a client to find this: (sic) “BEWARE!
According to the National Golf Foundation, about 25% of golfers are women. Which, by default leaves 75% of golfers as men. As long as there
I am a 30-year veteran of the marketing and communications community.
My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.