Hannah/Gold Communications

Marketing Strategies That Work

Cool Marketing Tips You Can Use

How to Set Measurable Marketing Goals

How to Set Measurable Marketing Goals

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures...

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Why Do You Need to Shake My Hand?

Why Do You Need to Shake My Hand?

Rant Warning! If you know me, you know I'm a little "germ aware." It's not a compulsion, but I DO put my sleeve over my hand to open a door, hold a stair rail, or pull out a chair in a restaurant (all icky). I don't carry around hand sanitizer and all that, but I do...

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It’s What You Say…AND How You Say It

It’s What You Say…AND How You Say It

The Importance of Headlines and Subheads in Content A guide to crafting the right lanuage for your posts and blogs When you're writing your next post or blog, consider this: 80% of people will read your headline, but only 20% will venture past there. So, if you've...

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Twitter Basics

Twitter Basics

Tweeting with Twitter Twitter is another very popular tool for first-time social media users. It's easy to set up an account and the brevity of the posts makes it quicker for first-time social media managers. Twitter communicates via Tweets—short (280 character)...

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