Choosing the Right Mix of Marketing Tools

Choosing the Right Mix of Marketing Tools

Channels! Audiences! Messages! Oh My! Are you ready to get the most out of your social media mix? Small business owners know they need to be part of the social media world, but which networks? And how often? And what to post? Should you be on Snapchat? Facebook?...
Does my business need social media?

Does my business need social media?

Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may be time to tickle the waters! So what’s the first thing you need to think about before starting a social media campaign? For me, it’s my audience! Who...
Use LinkedIn endorsements to boost your cred’s

Use LinkedIn endorsements to boost your cred’s

projectsLinkedIn Endorsements Comments and testimonials your connections post on your LinkedIn profile. Endorsements and skill endorsements can serve as references and third-party recommendations from others, so it’s a good idea to ask satisfied customers or...
Advertising versus public relations

Advertising versus public relations

In a nutshell the difference is…cost. Marketing is the umbrella that covers both advertising and public relations activities, but the two differ in important ways. Getting your message out to a large audience requires targeted messages. With advertising, you can...
What can a marketing plan do for you?

What can a marketing plan do for you?

Many businesses operate with a “seat-of-the-pants” marketing plan. A good marketing plan will work as a guide to ensure all your marketing channels are operating to their fullest capacity. A marketing plan sets up measurable results agains which a business...