How to Set Measurable Marketing Goals

How to Set Measurable Marketing Goals

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures...
Why Do You Need to Shake My Hand?

Why Do You Need to Shake My Hand?

Rant Warning! If you know me, you know I’m a little “germ aware.” It’s not a compulsion, but I DO put my sleeve over my hand to open a door, hold a stair rail, or pull out a chair in a restaurant (all icky). I don’t carry around hand...
Twitter Basics

Twitter Basics

Tweeting with Twitter Twitter is another very popular tool for first-time social media users. It’s easy to set up an account and the brevity of the posts makes it quicker for first-time social media managers. Twitter communicates via Tweets—short (280 character)...
15 Things YOU Need to Know About Social Media

15 Things YOU Need to Know About Social Media

When tasked with pulling together a “Social Media” presentation for a recent group, I decided to draw on the expertise of many to benefit the few. I asked a group of 23,000 social media managers, “If you had to choose one thing you WISH you’d known when...