A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?