Why You Should Segment Your Email Lists

We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
I am a 30-year veteran of the marketing and communications community.
My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.